Students are looking for the best fit when choosing a university. They will shop around using multiple above-the-line and below-the-line channels. Their journey starts with research and enquiry, meaning that it is crucial for you to build a relationship with them from the outset.
Hobsons’ Marketing Channel Optimisation (MCO) insight provides data on preferred information sources, communication frequency and key factors of influence, aiming to help you get the competitive advantage in recruiting international and domestic students. This report will guide you towards establishing the most powerful combination of marketing channels based on student and marketplace behaviour.
Through implementing these findings, you’ll craft strategies to attract prospects using three main pillars:
- Identify the ideal communication frequency
- Optimise the main channels of communication
- Capitalise on the most prominent factors of influence that students consider when choosing a university
MCO allows you to gain access to high-quality data on the channels students use during decision-making journey.
Put simply, MCO will help you target the right students, on the right platform, at the right time.